Consider This:
The word "podcast" was selected by The New Oxford Dictionary as Word of the Year in 2005.
Critical Mass Podcasting Expected by 2010
The Diffusion Group, a digital media research firm predicts the U.S. podcast audience will grow to 60 million by 2010.
eMarketer projects podcasting advertising to reach $80 million in 2006 and $300 million in 2010.
Source: emarketer.com, March 2006
Bridge Ratings projects podcast audience growth to reach a conservative 45 million users who will have ever listened to a podcast and aggressive estimates closer to 75 million by 2010.
Currently, approximately 20% of users who have ever downloaded and listened to a podcast do so on a weekly basis. This group downloads an average of six podcasts per week and spends approximately four hours a month listening to the podcasts they download.
Source: Bridgeratings, November 2005 |
